Abstract:
Access to improved water is one of the most essential factors for enabling sustainable 
economic development. However, access to improved drinking water remains to be the 
problem faced by most of the rural communities of Ethiopia. To improve this situation the 
extent to which the community participates in the form of WTP for the proposed improvement 
in the water supply problems is very crucial for the realization of the improvements. Hence, 
this study examines the rural households’ WTP for improved potable water supply using the 
application of the contingent valuation method. The double bounded dichotomous choice 
followed by an open-ended question was used to elicit households’ WTP. A cross-sectional 
data collected from a randomly selected 272 sample households were analyzed using 
descriptive statistics and an econometric model. The SUBP econometric model was employed 
to identify factors affecting household WTP and to estimate the mean WTP. The result of the 
SUBP model indicated that sex of the respondent, annual farm income, off-farm income, the 
average time taken to fetch water, use of water treatment techniques and monthly water 
expenditure have a positive and significant effect on households’ WTP for improved water 
supply. However, the variables of household size, perception of the quality of the existing 
water, reliability of the existing water supply and bid values have a negative and significant 
effect on households’ WTP for improved water supply. The mean WTP for improved potable 
water supply obtained from the double-bound dichotomous choice and open-ended questions
were 1.80 ETB and 1.37 ETB per 20liter of Jerrican, respectively. The result indicates that 
rural households are willing to pay from 5.6% to 7.4% of their average income. The 
aggregate values from the improved water supply were 98118.62 ETB and 74679.17 ETB 
calculated from double bounded dichotomous choice and open-ended questions, respectively.
Hence, there is a greater potential to secure financial sustainability and cost recovery of rural 
water supplies by introducing a new water tariff structure and due consideration given to
household’s characteristics in the level of rural water supply improvements.