VALUE CHAIN SURVEY OF COFFEE MARKETING: THE CASE OF NENSEBO WOREDA COFFEE FARMERS COOPERATIVE UNION (NWCFCU), WEST-ARSI ZONE, OROMIA REGION, ETHIOPIA

Abstract

The study examined the factors those affecting coffee value chain survey in Nensebo Woreda coffee farmers’ cooperatives unions in selected four kebeles and to assess whether coffee is suitability for export by undertaking raw analysis and cup tasting in the use of coffee farmers’ cooperative unions resources for coffee value chain survey. A descriptive survey research design and explanatory research design were adopted. Purposive and stratified sampling techniques were used to select respondents.A mixed research approach was used whereby both qualitative and quantitative data analysis techniques applied. Data were analyzed on quantitative basis using Pearson correlation and descriptive statistics. The findings of the Pearson correlation survey indicate that all relationships between the independent variables that were the five performance of coffee value chain components were appropriate based on the coffee farmers cooperatives union rules and information’s and the performance of coffee value chain proved whether positively and significantly correlated. Based on the findings, the researcher was recommended that coffee value chain survey should improve the actors roles and relationships, access to market and finance, government issues, competition issues and human and physical issues and the Oromia region concerned body should give more attention for the revision of the over-sighting body coffee farmers’ union structure for the performance of coffee value chain. The study focused different major areas of coffee farmers’ union structure and the scenario indicates the necessity of further research in this area.